
New Braunfels
Welcome to New Braunfels, TX
Area Overview
Located between San Antonio and Austin along the I-35 corridor, New Braunfels, TX is a thriving Hill Country city where old-world charm meets modern convenience. Founded by German settlers in the mid-1800s, it’s known for its heritage, scenic rivers, and quality of life.
With over 100,000 residents, rolling hills, and a vibrant downtown, New Braunfels offers outdoor adventure, excellent schools, and a growing economy — making it one of the most desirable places to live in Central Texas.
Local Happenings
There’s always something happening in New Braunfels. Locals enjoy:
- Wurstfest – A 10-day German culture celebration
- Gruene Music & Wine Fest
- Downtown Art Walks and Farmers Markets
- Tubing on the Comal and Guadalupe Rivers
- Live music at historic Gruene Hall
The city also features boutique shopping, breweries, food trucks, and miles of trails and parks for outdoor lovers.
Schools & Education
New Braunfels is served by two top-rated public school systems:
- New Braunfels ISD (NBISD)
- Comal ISD (CISD)
Top schools include:
- New Braunfels High School
- Canyon High School
- Oak Run Middle School
- Veramendi Elementary
Nearby higher education options include Howard Payne University – New Braunfels Center and Texas State University in nearby San Marcos.
Local Businesses & Economy
New Braunfels has transformed into a strong regional economy with leading employers in healthcare, education, and logistics. Major employers include:
- Caterpillar
- Comal ISD & NBISD
- Resolute Health Hospital
- Wal-Mart Distribution Center
- Rush Enterprises HQ
The city’s business scene thrives in areas like Gruene, Creekside Town Center, and Downtown New Braunfels, featuring local shops, restaurants, and craft breweries.
Real Estate Market & Area Growth
New Braunfels is one of the fastest-growing cities in the U.S., with a wide variety of real estate options including:
- Historic homes near downtown
- Luxury estates in Vintage Oaks
- Modern homes in Veramendi and Oak Run
- New builds with community amenities
As demand and home values rise, New Braunfels continues to offer great opportunities for homeowners and real estate investors.
Demographics & Lifestyle
With a population exceeding 100,000, New Braunfels is growing fast but maintains a small-town feel. It’s a favorite for:
- Families seeking strong schools and recreation
- Retirees enjoying scenic neighborhoods and golf communities
- Professionals and remote workers in the I-35 tech corridor
Lifestyle here blends river fun, live music, outdoor adventure, and Hill Country charm.
Why Choose New Braunfels, TX?
New Braunfels offers an unbeatable mix of natural beauty, historic character, and growth potential. Whether you’re buying a home, relocating, or investing — this Hill Country gem deserves your attention.
Ready to start your New Braunfels home journey? Let’s connect today and find a home that fits your lifestyle and goals.